“The Global status report on road safety 2018, launched by World Health Organization in December 2018, highlights that the number of annual road traffic deaths has reached 1.35 million. Road traffic injuries are now the leading killer of people aged 5-29 years. The burden is disproportionately borne by pedestrians, cyclists and motorcyclists.” “More than half…

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Our mission is to increase the number of cyclists who feel safe and confident riding on the roads yet near misses and perceived risk are justifiably the top reasons cyclists stop cycling and potential cyclists don’t start. To give cyclists the confidence to ride on the roads we encourage them to always ride with a…

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