Research

Community leaders know a key to attracting businesses and creating community prosperity are active and healthy citizens yet the total number of American cyclists has dramatically declined since 1995 resulting in the closure of scores of independent bike shops across our country.  A 2015 bike industry analysis documents that 38% percent of independent bike shops had gone out of business since 2001 and 37% of Americans stopped riding bicycles since the peak in 1995.  Academic research, cyclists, Bike Shop owners and the Governors Highway Safety Association tell us that the perceived risk of cycling on our roads is the most important factor limiting the potential cycling population.  We analyze the issue and propose a unique partnership between cyclists, law enforcement and government.…